Apple Vision Pro + Zillow = The Future of Real Estate Marketing?

Hey realtors and agents! Let’s talk tech, let’s talk marketing, and let’s talk about embracing the future of showcasing your listings. Remember the days of schlepping potential buyers from property to property, only to have them tell you they would like to see 20 more homes? Those days are fading faster than a bidding war in a hot market.

Why? Because Apple Vision Pro and its integration with Zillow Immerse are ushering in a new era of immersive, interactive real estate marketing, and let me tell you, it’s game-changing. Before we dive in, let me introduce myself. For those that don’t know me already I’m Jered Lehman, Owner of Jered Lehman Productions, a real estate photography company based out of the Reno/Tahoe area. I’m also a seasoned 360 virtual tour photographer specializing in crafting virtual tours that help you market your listings to their fullest potential. Buckle up, because we’re about to explore the future of showing homes… and it’s mind-blowing.


From Sci-Fi to Reality: Enter Apple Vision Pro

Remember “Minority Report,” where Tom Cruise navigated holographic data projections? Apple Vision Pro feels like that, minus the precogs and murder investigations. This sleek headset utilizes spatial mapping, high-resolution visuals, and hand tracking to create an augmented reality (AR) experience. Imagine teleporting potential buyers right into a listing, letting them virtually wander through rooms, peek into closets, and get a true feel for the space – all from the comfort of their couch. Sounds futuristic, right? It is, but it’s also reality now.


Zillow Immerse: Your Listings, Supercharged

Zillow Immerse leverages the magic of Apple Vision Pro to transform static photos into fully interactive tours. Buyers can explore 3D floor plans, virtually walk through each room, and see details come alive in stunning clarity.

Here’s the kicker: people love this stuff. A recent Zillow survey revealed that 74% of buyers find virtual tours more helpful than photos in understanding a home’s layout and flow. Plus, 70% wish more listings offered them. That’s a goldmine of potential buyers just waiting to be wowed.

Now, I know what you’re thinking: “Hold on, not everyone has an Apple Vision Pro headset yet, right?” True, but here’s the beauty of Zillow Immerse: it works on regular smartphones and tablets too. Buyers can still enjoy a rich, interactive experience, even without the headset. Think of it as a sneak peek into the immersive future, courtesy of you, the forward thinking realtor.


So, Is This the Future? Let’s Talk Impact

Remember the days of spending hours showing empty properties? With virtual tours, buyers can pre-qualify themselves before requesting an in-person visit. This saves you precious time and resources, allowing you to focus on qualified leads and close deals faster. Plus, imagine attracting out-of-town buyers who can virtually explore your listings without hopping on a plane. This is more important than ever right now in the Reno Nevada area as well with the flood of out of state buyers we have seen According to movebuddha “Nevada ranks #13 out of 51 nationally (including Washington, D.C.) in 2023 in terms of moving interest in the moveBuddha Move Calculator.” Not to mention “Nevada stacks up well against neighboring states, too. The Silver State ranks #1 compared to the five states it shares borders with.” Talk about expanding your market reach!

But wait, there’s more! AR isn’t just about convenience; it’s about engagement. Imagine a buyer virtually opening cabinets, measuring doorways, or even visualizing furniture placement. This level of interactivity creates a deeper emotional connection with the property, making buyers more likely to fall in love – and make an offer. This could soon be the future of home shopping we will come to know after seeing the release of AR like the Vision Pro.

Of course, with any new technology, there are questions. Accessibility is one. While Apple Vision Pro might not be ubiquitous yet, its adoption is expected to grow rapidly. The key is to be ahead of the curve, offering virtual tours as a valuable differentiator. Remember, early adopters often reap the biggest rewards. Another concern might be quality. Let me tell you, not all virtual tours are created equal. Grainy, poorly lit, or static tours won’t impress anyone. That’s where experienced 360 photographers like myself come in. We use high-quality equipment and techniques to create immersive, realistic experiences that truly showcase a property’s potential.


Embrace the Future, Own Your Market

The writing is on the wall, AR and VR are transforming industries, and real estate is no exception. Platforms like Zillow Immerse are just the beginning. Imagine virtual staging, property tours with historical overlays, or even AR open houses where buyers can interact with agents remotely. The possibilities are endless!

So, what does this mean for you? It means it’s time to embrace the future. Start offering virtual tours as part of your marketing strategy. Partner with a skilled 360 photographer to ensure the highest quality experience. And most importantly, don’t be afraid to experiment and explore the potential of this exciting new technology.


Don’t Just Dive In, Dive Smart: Tips for Success

Jumping into the virtual tour pool is one thing, but doing it strategically is another. Here are some key tips to ensure your virtual tours attract the right buyers and convert interest into offers:


Know Your Audience: Not everyone has access to cutting-edge tech like Apple Vision Pro. While offering immersive experiences is fantastic, don’t neglect traditional video walkthroughs and 360 virtual tours accessible on various devices. Cater to a wider audience for maximum reach.

Highlight Unique Features: Go beyond a basic room-by-room tour. Use virtual tours to showcase unique features, architectural details, or breathtaking views that might not translate well in photos. Let your listings stand out!

Optimize for SEO: Include relevant keywords in your tour descriptions and titles to make them easily discoverable online. Remember, even if some buyers don’t have AR headsets yet, they might be actively searching for virtual tours online.

Track and Analyze: Don’t just launch virtual tours and hope for the best. Track engagement metrics like tour completion rates and time spent, and analyze how virtual tours impact lead generation and conversions. Use this data to refine your approach and maximize effectiveness.

Partner with a Pro: While some platforms offer DIY virtual tour creation, consider partnering with a professional 360 photographer. Their expertise in lighting, composition, and storytelling can elevate your tours to a whole new level, leaving a lasting impression on potential buyers.

Bonus Tip: Get creative! Think beyond just showcasing the property itself. Consider incorporating virtual staging options, neighborhood tours, or even interactive elements like “Ask the Agent” buttons within the tour to boost engagement and provide additional value.


The Future is Now: Let’s Get You Started!

Are you ready to take your listings to the next level and embrace the future of real estate marketing? I’m here to help! Whether you have questions about virtual tours, setting up your real estate marketing for the future, or simply want to discuss the latest trends in AR and VR, don’t hesitate to reach out. Remember, the sooner you start, the sooner you can reap the benefits of this game-changing technology. Let’s work together to turn lookers into buyers and unlock the full potential of your listings!